Stage 2: Lock-in · Productivity
Users are retained through switching costs, data, network effects, or ecosystem dependency.
Stage
Function
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Figma
2 Lock-inCollaborative design in the browser; files, libraries, and plugins embed teams so deeply that leaving feels like a migration project.
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Notion
2 Lock-inFlexible docs and databases users love; leaving means migrating templates, permissions, and team workflows—sticky by design.
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Slack
2 Lock-inTeam chat that became the default layer for work comms; switching means migrating channels, bots, and ritualized workflows.
