Watch out Stage 2
Evernote was the default note app for a decade. After Bending Spoons bought it, the company cut its staff and capped free accounts at 50 notes (2023), after earlier steep price rises. Notes still export to a standard file, so leaving is possible. One extraction criterion without lock-in. Stage 2.
- Since
- 2008
- Category
- Productivity
- VC-backed
- Yes
- Public
- No
- Acquired by
- Bending Spoons (2023)
- Website
- evernote.com
The promise
Its first promise, and how much is kept · Scoring
80% kept
“Use Evernote to save your ideas, things you see, and things you like. Then find them all on any computer, phone or device you use. For free.”
Why it’s rated 2
The criteria it meets, with sources · Method
- Alignment 0 of 3
- None
- Lock-in 0 of 4
- None
- Extraction 1 of 7
-
- E1 Pay more for the same Nov 28, 2023
- Decline 0 of 3
- None
Result No extraction that meets the stage 3 test, and either some lock-in or no alignment criterion, so stage 2.
News signals
Sourced reporting, tagged by strategy
Nov 28, 2023
Evernote limits free accounts to 50 notes and one notebook
Tier fragmentation
Sep 25, 2023
Evernote users moved onto pricier plans without clear notice
ARPU growthDark patterns