Stage 2: Watch out · Creator economy
Your network, data, purchases, and habits make leaving costly or awkward, even as the bargain shifts.
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Medium
2Ad-free, member-funded publishing, but your followers and distribution live on Medium’s terms.
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Ko-fi
2Tips and memberships with lighter branding than Patreon; Gold tier and shop features add platform dependency over time.
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OnlyFans
2Creator subscriptions with high take rate and policy whiplash; payment processors and brand risk shape who can stay on platform.
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Substack
2Newsletter + payments with clearer creator cut than ad platforms; network features and video push toward fuller stack lock-in.