Browser
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Safari
3A fast, private-by-default browser, protected on iPhone by rules that force every rival to run on Safari’s engine.
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Vivaldi
1A customisable, employee-owned browser that doesn’t track you and has refused to add generative AI.
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Brave
1Chromium fork pushing privacy and optional rewards—fewer trackers by default, but still a product with its own wallet, ads narrative, and ecosystem bets.
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Google Chrome
3Dominant Chromium default—fast and compatible, tightly coupled to Google accounts, sync, and the ads ecosystem that funds the web’s biggest funnel.
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Firefox
1Open-source browser with privacy-forward defaults and no ad-tech parent; Mozilla’s funding model is fragile but the user-facing product still skews toward surplus over extraction.
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Microsoft Edge
3A capable Chromium browser wrapped in Microsoft's funnel: Bing and Copilot defaults, a sponsored news feed, shopping prompts, and nagging to stay.