Stage 2: Watch out · Mobility
Your network, data, purchases, and habits make leaving costly or awkward, even as the bargain shifts.
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Lime
2The largest shared e-scooter and e-bike network, newly public and still loss-making.
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Waze
2Crowd-sourced traffic navigation, now folded into Google’s maps and ads organisation.
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Google Maps
2The default map for most of the world: superb data and routing, increasingly packed with promoted pins, ads, and Gemini features built around Google's priorities.