Productivity

Local-first note-taking app; files stay on your device in plain Markdown, sync and publish are optional paid add-ons, and the core product is free for personal use with no VC pressure.

Collaborative design in the browser; files, libraries, and plugins embed teams so deeply that leaving feels like a migration project.

Flexible docs and databases users love; leaving means migrating templates, permissions, and team workflows—sticky by design.

Team chat that became the default layer for work comms; switching means migrating channels, bots, and ritualized workflows.