Watch out Stage 2
Waze still does what it promised: live traffic reported by drivers. Google has folded it into its maps division and moved its ads onto Google Ads (2023), but nothing in the last three years meets an extraction criterion, and switching to another navigation app costs nothing. Stage 2.
The promise
Its first promise, and how much is kept · Scoring
100% kept
“It’s easy to avoid traffic when you get tips from everyone on the road.”
Why it’s rated 2
The criteria it meets, with sources · Method
- Alignment 0 of 3
- None
- Lock-in 0 of 4
- None
- Extraction 0 of 7
- None
- Decline 0 of 3
- None
Result No extraction that meets the stage 3 test, and either some lock-in or no alignment criterion, so stage 2.
News signals
Sourced reporting, tagged by strategy
Jun 28, 2023
Google cuts Waze jobs and moves Waze ads onto Google Ads
Market consolidationAd expansion