Stage 1: Worth it · Social
They compete to offer a good deal—features, trust, generosity—so people pile in.
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Bluesky
1Open-protocol microblogging with chronological and custom feeds, no ads, and portable accounts—though $100M+ of venture money will eventually want a return.
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Mastodon (fediverse)
1Federated microblogging with no single owner; rough edges, but user surplus and exit to other instances is real.