Stage 1: Worth it · Browser
They compete to offer a good deal—features, trust, generosity—so people pile in.
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Vivaldi
1A customisable, employee-owned browser that doesn’t track you and has refused to add generative AI.
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Brave
1Chromium fork pushing privacy and optional rewards—fewer trackers by default, but still a product with its own wallet, ads narrative, and ecosystem bets.
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Firefox
1Open-source browser with privacy-forward defaults and no ad-tech parent; Mozilla’s funding model is fragile but the user-facing product still skews toward surplus over extraction.