Stage 4: Trash · Social
The experience rots—worse for users and often hollow for the business—as people drift away.
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Facebook
4The canonical enshittification case: a feed that once showed your friends now serves ads, recommended posts, and AI content to an ageing, shrinking audience.
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X (Twitter)
4API paywalls, algorithmic feeds, verification products, and ad load shift surplus toward the operator and advertisers—classic extraction on a still-central public square.
