Stage 1: Worth it · Search
They compete to offer a good deal—features, trust, generosity—so people pile in.
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Ecosia
1A steward-owned search engine that can’t be sold and spends its profits on climate projects.
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DuckDuckGo
1Privacy-marketed search with lighter tracking; still a business that must fund results and experiments over time.
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Kagi
1Paid, ad-free search funded by subscribers instead of advertisers—you are the customer, so the results are tuned for you.