Travel
Stage
Function
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Hipcamp
1 Plenty for usersOutdoor accommodation marketplace for camping, glamping, and farm stays; host-aligned fee structure and a niche that resists the race-to-the-bottom commoditisation of hotel OTAs.
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Airbnb
3 Cashing inTwo-sided travel marketplace: guest fees, host policies, and algorithmic ranking shift surplus toward the platform as inventory professionalizes.
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Booking.com
3 Cashing inOTA giant: aggressive merchandising, Genius loyalty nudges, and partner commissions typify scaled travel extraction.
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Expedia
3 Cashing inLegacy OTA family: bundling, member pricing, and supplier terms tilt the stack toward the intermediary.
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Hotels.com
3 Cashing inExpedia-owned OTA: rewards stamps and merchandising follow the same commission-and-upsell playbook as sister brands.