itch.io
Plenty for users Stage 1
itch.io is the anti-Steam: bootstrapped by Leaf Corcoran, it lets creators set their own price, offer pay-what-you-want, and choose their own revenue split with the platform—down to 0%. No algorithmic feed, no discovery tax, no mandatory sales windows. The platform earns revenue only if creators choose to share some. Bundles have raised millions for charity. itch.io is what a creator-first marketplace looks like when it’s never been optimised for investor returns.
- Since
- 2013
- Function
- Gaming
- VC-backed
- No
- Public
- No
News signals
More in Gaming
-
Epic Games Store
3 Cashing inPC storefront and launcher competing on cuts and exclusives—better for devs in spots, still a platform tax and account wall for players.
-
Steam
2 Hard to leaveDominant PC games client; strong library lock-in and social graph, still delivering real value to buyers.
-
Xbox (Microsoft)
2 Hard to leaveConsole ecosystem with Game Pass value—great until subscriptions, store rules, and account lock-in define what “ownership” means.