Watch out Stage 2
Yahoo Search shows Bing’s results with Yahoo’s ads and news around them. Under private-equity owner Apollo it launched Scout (2026), an ad-supported AI answer engine. Nothing ties you to it, and no extraction criterion is documented in the last three years. Stage 2.
- Since
- 1995
- Category
- Search
- VC-backed
- Yes
- Public
- No
- Acquired by
- Apollo Global Management (2021)
- PE-owned
- Yes
- Website
- search.yahoo.com
- X
- @Yahoo
Why it’s rated 2
The criteria it meets, with sources · Method
- Alignment 0 of 3
- None
- Lock-in 0 of 4
- None
- Extraction 0 of 7
- None
- Decline 0 of 3
- None
Result No extraction that meets the stage 3 test, and either some lock-in or no alignment criterion, so stage 2.
News signals
Sourced reporting, tagged by strategy
Mar 27, 2026
Yahoo bets on Scout to win back a place in search
AI upsellAd expansion
Jan 28, 2026