IMDb

Watch out Stage 2

IMDb is reference in the cultural sense: cast lists, trivia, ratings culture. The surplus to readers is huge; the business is attention and data feeding Amazon. Ads and cross-sells are long-standing, but no recent change making it worse is documented. Stage 2.

Why it’s rated 2

The criteria it meets, with sources · Method

Alignment 0 of 3
None
Lock-in 0 of 4
None
Extraction 0 of 7
None
Decline 0 of 3
None

Result No extraction that meets the stage 3 test, and either some lock-in or no alignment criterion, so stage 2.

Rating history

Oct 6, 2026
Upgraded 3 Ripping you off → 2 Watch out

Rescored under Method 2.1. No extraction criterion is documented in the last three years. Without an alignment criterion it cannot be stage 1.

News signals

Sourced reporting, tagged by strategy