Ripping you off Stage 3
If you live in Apple’s ecosystem, iCloud Mail is fine—and that’s the point. Your address and storage are tied to your Apple account, and Apple raised iCloud+ prices in ten countries in 2024. Stage 3.
- Since
- 2011
- Category
- VC-backed
- No
- Public
- Since 1980 (NASDAQ: AAPL)
- Website
- icloud.com
The promise
Its first promise, and how much is kept · Scoring
80% kept
“This is the cloud the way it should be: automatic and effortless.”
Why it’s rated 3
The criteria it meets, with sources · Method
- Alignment 0 of 3
- None
- Lock-in 2 of 4
-
- L1 Network or reputation
- L2 Data, library, or purchases
- Extraction 1 of 7
-
- E1 Pay more for the same Dec 11, 2024
- Decline 0 of 3
- None
Result Two or more extraction criteria, or lock-in plus at least one, so stage 3.
News signals
Sourced reporting, tagged by strategy
Mar 4, 2025
Feb 21, 2025
Apple pulls Advanced Data Protection for UK iCloud users amid government demands
Regulatory pass-through
Dec 11, 2024