Watch out Stage 2
Headspace made meditation approachable and still sells a straightforward subscription. In 2024 it moved its staff therapists onto part-time and contract terms, worse terms for the people delivering its care. One extraction criterion and nothing that keeps users from leaving. Stage 2.
- Since
- 2010
- Category
- Health & fitness
- VC-backed
- Yes
- Public
- No
- Website
- headspace.com
The promise
Its first promise, and how much is kept · Scoring
80% kept
“Headspace is meditation made simple. Learn online, when you want, wherever you are, in just 10 minutes a day.”
Why it’s rated 2
The criteria it meets, with sources · Method
- Alignment 0 of 3
- None
- Lock-in 0 of 4
- None
- Extraction 1 of 7
-
- E3 Squeezing the other side Nov 20, 2024
- Decline 0 of 3
- None
Result No extraction that meets the stage 3 test, and either some lock-in or no alignment criterion, so stage 2.
News signals
Sourced reporting, tagged by strategy
Nov 20, 2024
Headspace cuts 13% of staff and moves its therapist network to part-time and contract roles
Wage arbitrageInvestor pressure