Feeld

Worth it Stage 1

Feeld serves a niche that mainstream apps actively avoid—non-monogamous and queer relationships—which shields it from the winner-take-all dynamics that pushed Tinder and Hinge into extraction mode. No ad tier, no swipe gamification, no match-withholding to push upgrades. The move to subscription-only in 2023 is a revenue-model bet on alignment rather than attention. VC-backed with Series A funding from Accel, but at stage 1 because the product’s design still optimises for matches over engagement time.

Since
2014
Category
Dating
VC-backed
Yes
Public
No
Website
feeld.co
X
@feeldco

The promise

Its first promise, and how much is kept · Scoring

100% kept

“Date openminded couples and singles.”
Feeld homepage, 2016 No extraction or decline criteria met.

Why it’s rated 1

The criteria it meets, with sources · Method

Alignment 1 of 3
  • A1 Paid for without surveillance
Lock-in 0 of 4
None
Extraction 0 of 7
None
Decline 0 of 3
None

Result An alignment criterion, no lock-in, and at most one extraction criterion, so stage 1.

News signals

Sourced reporting, tagged by strategy

Sep 12, 2023
Feeld removes free tier, moves to subscription-only model
ARPU growthTier fragmentation