Search · Tool

Microsoft’s search layer—often a conduit into Copilot, Edge defaults, and Windows integration rather than neutral retrieval.

Privacy-marketed search with lighter tracking; still a business that must fund results and experiments over time.

Once best-in-class retrieval; now cluttered with SERP features, ads, and SEO sludge—users get the residual junk.

Paid, ad-free search funded by subscribers instead of advertisers—you are the customer, so the results are tuned for you.